About
Selected Work
Explore my writing, PR, and digital storytelling projects that highlight my work with Historic Bethlehem Museums & Sites through research, clear messaging, and partnerships.
Website Content Writing
Historically Speaking: Colonial Speaker Series
Website content promoting a colonial speaker series at Historic Bethlehem Museums & Sites, designed to engage public audiences with early American history.
Old Bethlehem Walking Tour
Developed website content for a guided historical tour, translating 285 years of Bethlehem’s history into clear, engaging language for public audiences.
Behind-the-Scenes Dollhouse Tour
Wrote website content highlighting a massive dollhouse collection, simplifying detailed information to attract visitors and drive interest in the experience.
Cemetery Death and Dying Tour
Wrote website copy for a historical walking tour focused on death and dying in 18th-century Bethlehem. The content highlights Moravian traditions, including burial practices, community care, and early medical approaches. It also incorporates storytelling elements tied to God’s Acre and key historical figures.
Community Heritage Day Blog Post
Developed a blog post advertising Community Heritage Day. The piece combines vivid historical detail with clear event information. It highlights key attractions and visitor experiences.
PR & Communications
Historic Burnside Group Tour Promotion
Created promotional copy for a 20% discount offer on custom group tours, highlighting Burnside Plantation’s historical significance and encouraging visitor engagement.
Richard Groman Bakery News Release
Created a press release promoting the return of the sold-out “Baked into Bethlehem” event. The piece combines event details with historical context about Groman’s Bakery and its impact on the community. It also highlights the broader museum exhibition exploring Bethlehem’s baking traditions.
Lauren Reffue | PR & Communications Intern 